You simply cannot decide on a dog food or cat food by looking at the front of the bag or can; this is marketing, it is not the truth about what's inside the pet food. Actually, the front of a pet food bag is legally allowed to lie to you. Pet food regulations state a pet food label can contain "unqualified claims, either directly or indirectly". Unqualified claims mean a pet food label can claim 'Premium' or 'Choice Ingredients' when the truth is far from premium or choice.
The next challenge pet owners are up against...Pet food regulations ALSO do NOT allow a pet food manufacturer to make any statements to quality or grade of ingredients on their label. Some pet foods use the same quality of meat you'd purchase in the grocery for any other member of your family. Problem is, these pet foods are NOT allowed to tell you this (yes, I know - it's ridiculous; rules allow them to make unqualified claims, but the same rules say they can't be honest). A quality minded pet food manufacturer, who uses the same quality of meat that you would purchase in the grocery for your family is NOT allowed to tell you that. (Association of American Feed Control Officials model regulations.)
Some pet foods contain chemicals and dyes linked to cancer and serious illness. Some canned pet foods have a lining inside the can that contains BPA, a chemical scientifically linked to cancer.
Petsumer Report reviews tells you which Pet Food Manufacturers use human quality ingredients, BPA lined cans, and who uses risky chemicals and dyes.